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Your Guide to a Successful Digital Silent Auction

We want your silent auction or fundraising event to be as successful as possible! That’s why we’ve compiled this list of best practices and recommendations to ensure that you’re set up for success.

We Recommend You:

Run a Mock Auction

  • Create an auction for free, add some fun items and invite your colleagues
  • Use other tips in this document to help get you set up
  • Run an auction to completion to familiarize yourself with the platform

 

Create your actual auction

  • Same as the mock auction, except now give it your actual start/end times, name, etc.
  • You can purchase or apply pre-paid bundles during creation, or later

 

Seriously consider setting a dynamic end time

  • This is the second step in the auction setup process, read the text carefully!
  • Setting a dynamic end time lets you get the most value out of your auction items
  • As an example, and auction raised $13,000 before normal end time, and an additional $1,500 in a single 5-minute extension!

 

Don’t go it alone if you don’t have to

  • Running events are a lot of work, with Bid Beacon add as many admins as you want
  • Have your admins register with Bid Beacon and join your auction
  • Find them under ‘Manage Attendees’ and change their role to Admin
  • Only difference from ‘Owner’ role is that Owners see payment configuration

 

Add your auction items

  • We recommend adding items on a desktop as its easier to type and copy & paste
  • After the items are added, log into the app on a phone to take and add pictures
  • Select from available items types: Biddable – standard auction item, users bid, highest wins
  • Blind Bid – guests place their best price, highest wins
  • Buy Now – for selling a fixed number of items at a set price
  • Donation – for accepting donations
  • Live Item – promote your item in app, run a live auction, set winner and amount so they can pay through Bid Beacon

 

Configure and test your payment provider!

 

Select ‘Manage Online Payment’ from side menu, enter your provider’s keys

  • When done, click green ‘Test Online Payment’ button at top and follow instructions
  • This will charge $1 against your credit card, but guarantee that you are set up correctly!

 

Invite guests to join

  • Invite guests at any time, they will receive real time updates as you add/edit items
  • The best onboarding experience is to invite users by email through the app
  • This sends them an email with instructions, and if they login with the same email, they will already be joined to your auction
  • Alternatively, share the Invite Page, link available on Auction Info page (‘?’ icon top right on Brose Items page). Or:
  • You can also tell people to download the app and join with your auctions Invite Code
  • Or share this link that will open app in browser or app store as appropriate:

 

Add your sponsors

  • If you have sponsor enabled, add them from ‘Manage Sponsors’ in the side menu
  • Try to use banner style images, and add as many as you like
  • Add a URL so if users click the banner, it opens the sponsors website

 

Drum up excitement

  • Inviting users to join your auction before the event is a great way to build excitement
  • Have a screen where you can display your auction items as a list or slideshow:
  • Encourage users to use silly display names (you always have their email)

 

Manage the Auction Close

  • Using the Online Payments add-on allows guests to pay for their items through the app, greatly reducing line ups and headaches when the auction ends
  • When guests pay, their items are immediately flagged as paid in the admin’s app as well
  • If guests pay manually, admins can update the status of items as paid
  • As guests pick up their items, the items are checked off, and moved ta ‘completed’ list

 

Need Help?

  • Check out our support page, which has several video tutorials showing you how various steps of the silent auction process work:

Your Questions, Answered

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